Tata nano - a study on business challenges in india introduction tata nano, pet project of the chairman of the tata group mr ratan tata was a car which was expected to change the face of automobile sector in india. After accident, tata insists that nano has been tested for over 2 million km under all conditions, so it's just a one off case but images of world's cheapest car naturally made consumers to wonder their tradeoff between their durability and price. The case focuses on the translation of ratan tata's (chairman of tata motors) vision of a safe affordable car for the masses by ravi kant, managing director of tata motors into the nano project. Case study on tata-nano-vation 2 about tata motors established in 1945, the company is top 1 automobile manufacturer in india, world's 4th largest truck manufacturers and world's third largest bus manufacturer. The case is considered as tata motors, india's largest automobile company, has developed the nano, the cheapest car in the worldthe case focuses on the translation of ratan tata's (chairman of tata motors) vision of safe affordable car for the masses ravi kant, managing director of tata motors in the project nano.
The tata team is working on nano news in papers, nano breaks on radio, nano appearing in the form of messages or ticker news on tv, online nano games, nano chatrooms on the net, nano popups on major websites and nano conversation on facebook, orkut and blogspaces. Tata nano case analysis ratan tata, chairman of tata motors ltd, hoped to raise the status of middle class families in india by offering the tata nano expectations were increasing amongst the customers regarding the product features and its efficiency.
Tata nano was a classic case of a product manager who chooses not to respect the aspirations of his prospective consumers a famous marketer once told me that a man buys a car for what he wants. It's been a rough season for tata motors' much-publicized people's car, the nano in november, while overall auto sales in india's booming economy rose more than 22%, tata sold only. Tata nano the peoples car harvard case study solution and analysis of case study solution & analysisin most courses studied at harvard business schools, students are provided with a case study. Yeung chunkeung (5275 3660) a case study of types and patterns of innovation: tata nano: people's car tata nano project: inspiration tata nano: the people's car some highlights of tata nano taxt book questions q3 the advantages or disadvantages of tata collaborating with another automaker on the.
In-depth integrative case 31 tata nano : the people s car 401 tata motors milestones it has been a long and accelerating journey for tata. The asia pacific market, tata's dealer margins across the various models ranged from 4% to 10% another study, by at kearney, estimated the profit margin of ultra-low-cost cars at 2% to 3%. In the 1st part of this video, dr bindra discusses in details the reasons, causes and factors responsible for the downfall and decline of tata nano project. Besides, tata nano is the first world's cheapest car, which this also will gain awareness and the brand will get noticed around the world this was the first car in ultra low range over 4 billion people are poor and represent a huge market, of a bottom of the pyramid approach (prahald, 2005.
This case and the accompanying three-part theory-based movie describe tata motors' strategic move to create and launch the tata nano and the successes and setbacks of the tata nano team in actualizing this strategic move. On january 10, 2008, tata motors unveiled its (us dollars) usd2,500 car (also called rs1 lakh car or the people's car) at the ninth auto expo in new delhi the tata nano brought a media blitz and a crush of onlookers that required top-level security. Tata nano & car industry india is a company with majority of its population residing as low income group buying a car is still a dream for many people in india.
The case was titled nano's revival strategies: a platform for further innovation noting the car's journey in the indian market, the authors also described its recent successes abroad nano entered sri lanka's taxi market in june 2011, where it was seen as an alternative to shaky three-wheeler auto rickshaws. A dream shattered or still a big potential: a case study of tata nano sudden no-no for nano among all this hype when the new emerged middle segment of car owners were enjoying their ride in their sparkling stylish nanos , first case of nano catching fire was reported in march, 2010 while its trip from showroom to customer's house. Case study on tata nano tata motors has unveiled the world's cheapest motor nano car the case discusses the making of tata nano, the world's cheapest car, manufactured by india based tata motors on march 30, 2009, tata nano was launched with an ex-factory price tag of inr 100,000 (about us$ 2000.